The SKIMS Mixer
Trevor Slay
Industrial Design '28
Design 3301
Professor John Vanderveen
About the Brand: SKIMS
SKIMS is a solutions-focused apparel brand founded by Kim Kardashian and Jens Grede in 2019. It began with shapewear and quickly expanded into loungewear, underwear, and everyday basics. The brand is built around comfort, inclusivity, and versatility, offering pieces designed to fit seamlessly into modern lifestyles.
Brand Study
SKIMS is a modern essentials brand defined by seamless design, body-conscious silhouettes, and a solutions-driven approach to everyday comfort. Its identity centers on soft, organic forms that contour to the body, creating a look and feel that is both minimal and elevated. SKIMS emphasizes inclusivity through a wide range of skin tones and sizes, reinforcing its commitment to accessibility and real-world usability.
The brand’s visual language is clean and refined, using smooth surfaces, subtle curves, and a cohesive color strategy grounded in neutrals with occasional limited-edition seasonal palettes. Comfort, functionality, and simplicity remain at the core of its product philosophy, resulting in pieces that feel intuitive, natural, and intentionally understated.
Overall, SKIMS’ identity blends modern minimalism with user-centered design, offering products that remain visually soft, emotionally approachable, and embedded in everyday life.
The SKIMS MIXER
To extend the SKIMS brand into a new product category, I designed a hand mixer that translates the brand’s core identity into a functional kitchen tool. SKIMS is known for its seamless, sculptural forms, comfort-focused design, and elevated minimalism, all qualities that guided this concept. The mixer adopts soft, organic curves that echo the brand’s body-conscious silhouettes, creating a smooth, uninterrupted form that feels visually aligned with SKIMS’ aesthetic.
The ergonomically shaped handle reflects the brand’s commitment to comfort and usability, mirroring how SKIMS garments are designed to naturally mold to the body. A limited-edition holiday color palette, deep burgundy paired with cool aqua tones, draws inspiration from SKIMS’ seasonal drops while maintaining its signature refined, modern look.
By integrating seamless geometry, comfort-driven ergonomics, and a curated color story, this mixer embodies SKIMS’ values and reimagines how the brand could expand into lifestyle and home product design.
Details
Below are three additional images that show further detail on the mixer that may not be as noticeable at first glance.
From left to right: Speaker component, Illuminating “SKIMS” logo, Whisk
